diff --git a/.buckconfig b/.buckconfig
index bcefa2a..9af90e7 100644
--- a/.buckconfig
+++ b/.buckconfig
@@ -1,7 +1,7 @@
 [alias]
   api = //:api
-  api_deploy = //:api_deploy
-  api_install = //:api_install
+  api_deploy = //tools/maven:deploy
+  api_install = //tools/maven:install
   download = //:download
   download_sources = //:download_sources
   gerrit = //:gerrit
diff --git a/BUCK b/BUCK
index c878aba..ef1d50c 100644
--- a/BUCK
+++ b/BUCK
@@ -20,10 +20,12 @@
   out = '__fake.api__',
 )
 
-maven_install(name = 'api_install', deps = API_DEPS)
-maven_deploy(name = 'api_deploy', deps = API_DEPS)
+java_binary(
+  name = 'extension-api',
+  deps = [':extension-lib'],
+  visibility = ['//tools/maven:'],
+)
 
-java_binary(name = 'extension-api', deps = [':extension-lib'])
 java_library(
   name = 'extension-lib',
   deps = [
@@ -35,11 +37,13 @@
   export_deps = True,
   visibility = ['PUBLIC'],
 )
+
 genrule(
   name = 'extension-api-src',
   cmd = 'ln -s $(location //gerrit-extension-api:api-src) $OUT',
   deps = ['//gerrit-extension-api:api-src'],
   out = 'extension-api-src.jar',
+  visibility = ['//tools/maven:'],
 )
 
 PLUGIN_API = [
@@ -48,18 +52,25 @@
   '//gerrit-httpd:httpd',
 ]
 
-java_binary(name = 'plugin-api', deps = [':plugin-lib'])
+java_binary(
+  name = 'plugin-api',
+  deps = [':plugin-lib'],
+  visibility = ['//tools/maven:'],
+)
+
 java_library(
   name = 'plugin-lib',
   deps = PLUGIN_API,
   export_deps = True,
   visibility = ['PUBLIC'],
 )
+
 java_binary(
   name = 'plugin-api-src',
   deps = [
     '//gerrit-extension-api:api-src',
   ] + [d + '-src' for d in PLUGIN_API],
+  visibility = ['//tools/maven:'],
 )
 
 genrule(
diff --git a/tools/BUCK b/tools/BUCK
index d18b653..0e96f5d 100644
--- a/tools/BUCK
+++ b/tools/BUCK
@@ -17,13 +17,6 @@
   visibility = ['PUBLIC'],
 )
 
-python_binary(
-  name = 'maven_deploy',
-  main = 'maven_deploy.py',
-  deps = [':util'],
-  visibility = ['PUBLIC'],
-)
-
 python_library(
   name = 'util',
   srcs = ['util.py'],
diff --git a/tools/build.defs b/tools/build.defs
index 58bc862..b1198e3 100644
--- a/tools/build.defs
+++ b/tools/build.defs
@@ -11,7 +11,6 @@
 # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 # See the License for the specific language governing permissions and
 # limitations under the License.
-include_defs('//VERSION')
 
 DOCS = ['//Documentation:html.zip']
 LIBS = [
diff --git a/tools/deploy_api.sh b/tools/deploy_api.sh
deleted file mode 100755
index 26baa31..0000000
--- a/tools/deploy_api.sh
+++ /dev/null
@@ -1,60 +0,0 @@
-#!/bin/sh
-
-set -e
-
-SRC=$(ls gerrit-plugin-api/target/gerrit-plugin-api-*-sources.jar)
-VER=${SRC#gerrit-plugin-api/target/gerrit-plugin-api-}
-VER=${VER%-sources.jar}
-
-type=release
-case $VER in
-*-SNAPSHOT)
-  echo >&2 "fatal: Cannot deploy $VER"
-  echo >&2 "       Use ./tools/version.sh --release && mvn clean package"
-  exit 1
-  ;;
-*-[0-9]*-g*) type=snapshot ;;
-esac
-URL=gs://gerrit-api/$type
-
-
-echo "Deploying $type gerrit-extension-api $VER"
-mvn deploy:deploy-file \
-  -DgroupId=com.google.gerrit \
-  -DartifactId=gerrit-extension-api \
-  -Dversion=$VER \
-  -Dpackaging=jar \
-  -Dfile=gerrit-extension-api/target/gerrit-extension-api-$VER-all.jar \
-  -DrepositoryId=gerrit-api-repository \
-  -Durl=$URL
-
-mvn deploy:deploy-file \
-  -DgroupId=com.google.gerrit \
-  -DartifactId=gerrit-extension-api \
-  -Dversion=$VER \
-  -Dpackaging=java-source \
-  -Dfile=gerrit-extension-api/target/gerrit-extension-api-$VER-all-sources.jar \
-  -Djava-source=false \
-  -DrepositoryId=gerrit-api-repository \
-  -Durl=$URL
-
-
-echo "Deploying $type gerrit-plugin-api $VER"
-mvn deploy:deploy-file \
-  -DgroupId=com.google.gerrit \
-  -DartifactId=gerrit-plugin-api \
-  -Dversion=$VER \
-  -Dpackaging=jar \
-  -Dfile=gerrit-plugin-api/target/gerrit-plugin-api-$VER.jar \
-  -DrepositoryId=gerrit-api-repository \
-  -Durl=$URL
-
-mvn deploy:deploy-file \
-  -DgroupId=com.google.gerrit \
-  -DartifactId=gerrit-plugin-api \
-  -Dversion=$VER \
-  -Dpackaging=java-source \
-  -Dfile=gerrit-plugin-api/target/gerrit-plugin-api-$VER-sources.jar \
-  -Djava-source=false \
-  -DrepositoryId=gerrit-api-repository \
-  -Durl=$URL
diff --git a/tools/maven/BUCK b/tools/maven/BUCK
new file mode 100644
index 0000000..0a470a4
--- /dev/null
+++ b/tools/maven/BUCK
@@ -0,0 +1,24 @@
+include_defs('//VERSION')
+include_defs('//tools/maven/package.defs')
+
+TYPE = 'snapshot' if GERRIT_VERSION.endswith('-SNAPSHOT') else 'release'
+
+maven_package(
+  repository = 'gerrit-api-repository',
+  url = 's3://gerrit-api@commondatastorage.googleapis.com/%s' % TYPE,
+  version = GERRIT_VERSION,
+  jar = {
+    'gerrit-extension-api': '//:extension-api',
+    'gerrit-plugin-api': '//:plugin-api',
+  },
+  src = {
+    'gerrit-extension-api': '//:extension-api-src',
+    'gerrit-plugin-api': '//:plugin-api-src',
+  },
+)
+
+python_binary(
+  name = 'mvn',
+  main = 'mvn.py',
+  deps = ['//tools:util'],
+)
diff --git a/tools/maven/mvn.py b/tools/maven/mvn.py
new file mode 100644
index 0000000..cea610c
--- /dev/null
+++ b/tools/maven/mvn.py
@@ -0,0 +1,61 @@
+#!/usr/bin/python
+# Copyright (C) 2013 The Android Open Source Project
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+# http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+from __future__ import print_function
+from optparse import OptionParser
+from sys import stderr
+from util import check_output
+
+opts = OptionParser()
+opts.add_option('--repository', help='maven repository id')
+opts.add_option('--url', help='maven repository url')
+opts.add_option('-a', help='action (valid actions are: install,deploy)')
+opts.add_option('-v', help='gerrit version')
+opts.add_option('-s', action='append', help='triplet of artifactId:type:path')
+
+args, ctx = opts.parse_args()
+if not args.v:
+  print('version is empty', file=stderr)
+  exit(1)
+
+common = [
+  '-DgroupId=com.google.gerrit',
+  '-Dversion=%s' % args.v,
+]
+
+if 'install' == args.a:
+  cmd = ['mvn', 'install:install-file'] + common
+elif 'deploy' == args.a:
+  cmd = [
+    'mvn',
+    'deploy:deploy-file',
+    '-DrepositoryId=%s' % args.repository,
+    '-Durl=%s' % args.url,
+  ] + common
+else:
+  print("unknown action -a %s" % args.a, file=stderr)
+  exit(1)
+
+for spec in args.s:
+  artifact, type, src = spec.split(':')
+  try:
+    check_output(cmd + [
+      '-DartifactId=%s' % artifact,
+      '-Dpackaging=%s' % type,
+      '-Dfile=%s' % src,
+    ])
+  except Exception as e:
+    print('%s command failed: %s' % (action, e), file=stderr)
+    exit(1)
diff --git a/tools/maven/package.defs b/tools/maven/package.defs
new file mode 100644
index 0000000..b19701f
--- /dev/null
+++ b/tools/maven/package.defs
@@ -0,0 +1,45 @@
+# Copyright (C) 2013 The Android Open Source Project
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+# http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+def maven_package(
+    version,
+    repository = None,
+    url = None,
+    jar = {},
+    src = {}):
+  cmd = ['$(exe //tools/maven:mvn)', '-v', version]
+  dep = []
+
+  for type,d in [('jar', jar), ('java-source', src)]:
+    for a,t in d.iteritems():
+      cmd.append('-s %s:%s:$(location %s)' % (a,type,t))
+      dep.append(t)
+
+  genrule(
+    name = 'install',
+    cmd = ' '.join(cmd + ['-a', 'install']),
+    deps = dep + ['//tools/maven:mvn'],
+    out = '__fake.install__',
+  )
+
+  if repository and url:
+    genrule(
+      name = 'deploy',
+      cmd = ' '.join(cmd + [
+        '-a', 'deploy',
+        '--repository', repository,
+        '--url', url]),
+      deps = dep + ['//tools/maven:mvn'],
+      out = '__fake.deploy__',
+    )
diff --git a/tools/maven_deploy.py b/tools/maven_deploy.py
deleted file mode 100644
index 4779abe..0000000
--- a/tools/maven_deploy.py
+++ /dev/null
@@ -1,92 +0,0 @@
-#!/usr/bin/python
-# Copyright (C) 2013 The Android Open Source Project
-#
-# Licensed under the Apache License, Version 2.0 (the "License");
-# you may not use this file except in compliance with the License.
-# You may obtain a copy of the License at
-#
-# http://www.apache.org/licenses/LICENSE-2.0
-#
-# Unless required by applicable law or agreed to in writing, software
-# distributed under the License is distributed on an "AS IS" BASIS,
-# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-# See the License for the specific language governing permissions and
-# limitations under the License.
-
-from __future__ import print_function
-from optparse import OptionParser
-from os.path import exists
-from sys import stderr
-from util import check_output
-
-opts = OptionParser()
-opts.add_option('-a', help='action (valid actions are: install,deploy)')
-opts.add_option('-v', help='gerrit version')
-opts.add_option('-d', help='dependencies (jars artifacts)')
-
-args, ctx = opts.parse_args()
-action = args.a
-if action not in ['deploy', 'install']:
-  print("unknown action : %s" % action, file=stderr)
-  exit(1)
-
-deps = args.d.split()
-if not deps:
-  print('dependencies are empty')
-  exit(1)
-
-extension_jar = [x for x in deps if "extension-api.jar" in x][0]
-extension_src = [x for x in deps if "extension-api-src.jar" in x][0]
-plugin_jar = [x for x in deps if "plugin-api.jar" in x][0]
-plugin_src = [x for x in deps if "plugin-api-src.jar" in x][0]
-
-version = args.v
-if not version:
-  print('version is empty')
-  exit(1)
-
-REPO_TYPE = 'snapshot' if version.endswith("SNAPSHOT") else 'release'
-URL = 's3://gerrit-api@commondatastorage.googleapis.com/%s' % REPO_TYPE
-
-plugin = ['-DartifactId=gerrit-plugin-api']
-extension = ['-DartifactId=gerrit-extension-api']
-common = [
-  '-DgroupId=com.google.gerrit',
-  '-Dversion=%s' % version,
-]
-jar = ['-Dpackaging=jar']
-src = ['-Dpackaging=java-source']
-
-cmd = {
-  'deploy': ['mvn',
-             'deploy:deploy-file',
-             '-DrepositoryId=gerrit-api-repository',
-             '-Durl=%s' % URL],
-  'install': ['mvn',
-              'install:install-file'],
-  }
-
-try:
-  check_output(cmd[action] +
-               plugin +
-               common +
-               jar +
-               ['-Dfile=%s' % plugin_jar])
-  check_output(cmd[action] +
-               plugin +
-               common +
-               src +
-               ['-Dfile=%s' % plugin_src])
-  check_output(cmd[action] +
-               extension +
-               common +
-               jar +
-               ['-Dfile=%s' % extension_jar])
-  check_output(cmd[action] +
-               extension +
-               common +
-               src +
-               ['-Dfile=%s' % extension_src])
-except Exception as e:
-  print('%s command failed: %s' % (action, e), file=stderr)
-  exit(1)